Performance Marketing Specialist with Experience in Google Ads, Meta Ads & Analytics.

Helping businesses scale through strategic Google Ads, Meta Ads, conversion tracking, and continuous optimization.

Hello, I’m Sahil, a Performance Marketing Specialist with extensive experience managing and optimizing digital advertising campaigns across Google Ads and Meta Ads.

Throughout my career, I have worked on lead generation and performance campaigns for businesses across different industries, focusing on maximizing ROI, improving conversion rates, and delivering measurable results through data-driven strategies.

Key Stats

₹1 Lakh + Ad Spend Managed
400+ Leads Generated
60+ Campaigns Optimized
Google Ads & Meta Ads Expert

Cross-Industry Experience

Worked with clients across industries including:

  • Real Estate
  • Healthcare
  • Education
  • E-commerce
  • Local Businesses
  • Choreographers and Event Planners

Skills Section

  • Google Ads (Search, Display, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • Linkedin Ads
  • Amazon/Flipkart ADs
  • Lead Generation Campaigns
  • Conversion Tracking (GA4, GTM, Meta Pixel)
  • Campaign Optimization & Scaling
  • Audience Research & Remarketing
  • Performance Reporting & Analytics
  • A/B Testing & Landing Page Optimization
  • CRM Automations For Campaigns 

Meta AD Campaigns

Campaign Performance Showcase

Meta Campaigns for Nritya Avvishkar and Nritya Jeevan

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₹57,000 + Meta Ads Spend Managed (And Growing)

Over the course of managing this account, I have successfully overseen and optimized ₹57,000 in Meta advertising spend, with campaigns continuing to scale based on performance and business objectives.

My responsibilities included:

  • Strategic campaign planning and execution
  • Budget allocation and scaling
  • Audience segmentation and targeting
  • Creative performance analysis
  • Lead generation optimization
  • Continuous A/B testing
  • Performance monitoring and reporting
  • Cost-per-result and ROI improvement

By leveraging data-driven decisions and ongoing optimization, I ensured efficient budget utilization while maintaining campaign performance and supporting long-term growth.

Leads AD

Objective

Generate qualified leads for a Dance Academy using Meta Ads (Facebook & Instagram) while maintaining cost efficiency and maximizing reach.

Campaign Strategy

  • Designed and launched lead generation campaigns across Facebook and Instagram.
  • Created platform-specific creatives for Feed, Stories, and Reels placements.
  • Optimized campaigns using Meta’s Advantage+ placements.
  • Focused on increasing inquiries through instant lead forms.
  • Continuously monitored campaign performance and audience insights.

Campaign Results

  • Leads Generated: 70
  • Amount Spent: ₹2,044
  • Reach: 30,716 users
  • Average Cost Per Lead: ~₹29
  • Primary Objective: Lead Form Submissions

Audience Insights

Performance data revealed that:

  • Women contributed 73% of total leads (51 leads).
  • Men contributed 27% of total leads (19 leads).
  • The highest-performing age group was 25–34 years, followed by 18–24 years.
  • Female audiences delivered better cost efficiency compared to male audiences.

Responsibilities

✔ Campaign Planning & Setup
✔ Audience Targeting & Segmentation
✔ Creative Design Coordination
✔ Meta Lead Form Optimization
✔ Performance Monitoring & Reporting
✔ Budget Optimization
✔ Placement Optimization Across Facebook & Instagram

Key Takeaway

Successfully executed a cost-effective Meta Ads campaign that generated consistent leads while identifying the highest-performing demographic segments, enabling more data-driven optimization for future campaigns.

Lead AD

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Workshop Lead Generation Campaign

Objective: Generate registrations for a workshop through Meta Ads.

What I Did:

  • Created and optimized the lead generation campaign.
  • Targeted relevant audiences and improved ad messaging.
  • Monitored performance and optimized for better conversions.

Results:

  • 22 Leads Generated
  • ₹1,715.20 Ad Spend
  • ₹77.96 Cost Per Lead

Impact: Successfully generated qualified workshop leads while maintaining a cost-effective acquisition strategy.

Lead Generation Campaign

Objective: Increase lead volume at a lower cost.

What I Did:

  • Built a dedicated Meta lead campaign with optimized targeting.
  • Improved creatives and lead form experience.
  • Continuously analyzed and adjusted campaign performance.

Results:

  • 29 Leads Generated
  • ₹1,104.75 Ad Spend
  • ₹38.09 Cost Per Lead

Impact: Achieved a lower cost per lead and increased overall campaign efficiency, generating more leads with a smaller budget.

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Garba Event Lead Generation Campaign

Objective: Generate registrations and inquiries for a Garba event through Meta Ads.

What I Did:

  • Created and optimized a Click-to-WhatsApp campaign.
  • Targeted relevant local audiences interested in Garba and cultural events.
  • Monitored campaign performance and optimized for lower cost per conversation.

Results:

  • 129 Messaging Conversations Generated
  • ₹1,530.66 Ad Spend
  • ₹11.87 Cost Per Conversation

Impact: Successfully generated a high volume of qualified inquiries while maintaining an extremely cost-effective acquisition strategy, maximizing engagement and event registrations.

Creative

Garba Crash Course 2025 Lead Generation Campaign

Objective: Generate inquiries and registrations for the Garba Crash Course 2025 through Meta Ads.

What I Did:

  • Created and optimized a Click-to-WhatsApp campaign for the crash course.
  • Targeted audiences interested in Garba, dance classes, and festive activities.
  • Continuously monitored campaign performance and optimized for lower conversation costs.

Results:

  • 79 Messaging Conversations Generated
  • ₹1,576.39 Ad Spend
  • ₹19.95 Cost Per Conversation

Impact: Successfully generated qualified leads for the Garba Crash Course while maintaining an efficient acquisition cost, helping increase registrations and audience engagement.

Creative

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Dubai Garba Lead Generation Campaign

Objective: Generate registrations and qualified leads for Dubai Garba workshops through Meta Lead Ads.

What I Did:

  • Created and optimized Meta Lead Generation campaigns for the Dubai audience.
  • Targeted key locations in the UAE including Al Karama, Al Satwa, Bur Dubai, Deira, and Mankhool.
  • Designed localized creatives and messaging to attract the Indian community interested in Garba.
  • Continuously monitored campaign performance and optimized for better lead quality and lower acquisition costs.

Results:

  • 21 Meta Leads Generated
  • ₹1,503.78 Ad Spend
  • ₹71.61 Cost Per Lead

Impact: Successfully generated qualified leads from the UAE market while maintaining cost-efficient acquisition, helping expand the brand’s reach and increase registrations for the Dubai Garba program.

Engagement ADs

Meta Engagement Campaign – Lead Generation via Messages

Campaign Objective

The primary goal of this Meta Engagement Campaign was to generate high-quality leads by encouraging potential customers to start conversations through Facebook and Instagram Messenger. Instead of directing users to a landing page, the campaign focused on initiating direct chats, allowing the team to answer queries, build trust, and convert interested prospects into customers.

Campaign Strategy

  • Created an Engagement campaign optimized for Messaging Conversations.
  • Targeted audiences interested in Garba, dance, and cultural events.
  • Used compelling creatives and clear call-to-action buttons to encourage users to message directly.
  • Responded to inquiries in real time, qualifying leads and sharing event details.

Campaign Results

  • 232 Messaging Conversations Started
  • Cost per Messaging Conversation: ₹7.31
  • Total Ad Spend: ₹1,694.90

Outcome

The campaign successfully generated 232 potential leads at an efficient cost of ₹7.31 per conversation. By using Messenger as the primary conversion channel, the campaign enabled direct interaction with interested users, resulting in higher engagement, faster responses, and improved lead qualification compared to traditional form-based lead generation.

Creative

Meta Engagement Campaign – Lead Generation via Messages

Campaign Objective

This Meta Engagement Campaign was designed to generate qualified leads by encouraging users to start conversations through Facebook and Instagram Messenger. The objective was to engage interested prospects directly, answer their questions, and convert inquiries into potential customers.

 

Campaign Strategy

  • Launched an Engagement Campaign optimized for Messaging Conversations.
  • Targeted audiences based on location and interests relevant to the business.
  • Used engaging ad creatives with a strong call-to-action encouraging users to send a message.
  • Leveraged Messenger to build trust, provide instant information, and qualify leads through direct interaction.

Campaign Results

  • 47 Messaging Conversations Started
  • Cost per Messaging Conversation: ₹18.03
  • Total Ad Spend: ₹847.43

Outcome

The campaign generated 47 direct conversations with interested prospects while maintaining a cost-effective acquisition strategy. By focusing on message-based engagement, the business was able to connect with potential customers instantly, answer their queries, and improve the chances of converting conversations into valuable leads.

Creative

Meta Engagement Campaign – Summer Workshop Lead Generation

Campaign Objective

This Meta Engagement Campaign was created to promote a Summer Dance Workshop and generate leads by encouraging users to start conversations through Facebook and Instagram Messenger. The campaign aimed to connect directly with interested participants, answer their questions, and increase workshop registrations.

Campaign Strategy

  • Ran an Engagement Campaign optimized for Messaging Conversations.
  • Targeted audiences interested in dance, fitness, workshops, and local events.
  • Designed engaging creatives highlighting the workshop benefits and limited-time opportunity.
  • Used a strong call-to-action to encourage users to message directly for details, timings, and registrations.

Campaign Results

  • 77 Messaging Conversations Started
  • Cost per Messaging Conversation: ₹18.84
  • Total Ad Spend: ₹1,450.30

Outcome

The campaign generated 77 qualified conversations with potential participants while maintaining a competitive cost per message. By using Messenger as the primary communication channel, the campaign enabled quick responses, personalized interactions, and a smooth registration process, making it an effective strategy for driving workshop inquiries and lead generation.

Meta Engagement Campaign – Regular Dance Classes

Campaign Objective

This Meta Engagement Campaign was launched to promote regular dance classes and generate qualified leads through Facebook and Instagram Messenger. The objective was to encourage interested users to start a conversation, learn more about the classes, and convert inquiries into enrollments.

Campaign Strategy

  • Ran an Engagement Campaign optimized for Messaging Conversations.
  • Used a high-quality promotional video showcasing the dance classes, studio environment, and student performances.
  • Targeted audiences interested in dance, fitness, performing arts, and local activities.
  • Included a compelling call-to-action encouraging users to message for class schedules, fees, and trial session details.

Campaign Results

  • 56 Messaging Conversations Started
  • Cost per Messaging Conversation: ₹13.65
  • Total Ad Spend: ₹764.66

Outcome

The campaign generated 56 direct conversations with potential students at an efficient cost of ₹13.65 per conversation. Using video creatives and Messenger as the primary conversion channel helped capture user interest, build trust through personalized interactions, and generate qualified leads for regular dance class admissions.

Reach AD

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Key Performance Indicators (KPIs)

Reach: 799,017

Cost Per Result: ₹3.20

Total Amount Spent: ₹2,556.53

Meta Reach Ad Performance Report

Platform: Meta Ads

Campaign Objective: Reach

Ad Type: Reach Ad

Ad Duration: August Campaign Period

Result / Outcome

Successfully reached nearly 8 lakh users within a controlled budget Achieved cost-efficient reach at ₹3.20 per result

Strong visibility and brand exposure across Meta platforms Campaign effectively met awareness and reach objectives

Platform Performance Breakdown

Majority of reach and results generated through Instagram

Secondary reach contribution from Facebook

Minimal reach from other placements (Threads, Audience Network, Messenger, WhatsApp)

Ads delivered across mobile and desktop devices

Traffic AD

Overall Performance 

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Ad Set Performance – Age Group 18–24

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Ad Set Performance – Age Group 25–35

Overall Campaign Performance

Link Clicks: 1,378

Cost Per Link Click: ₹0.59 Total Amount Spent: ₹811.31

Ad Set Performance – Age Group 18–24

Link Clicks: 854

Cost Per Link Click: ₹0.59

CTR (Click-Through Rate): 0.93%

Insight:

Strong traffic volume from younger audience Consistent cost efficiency with stable CPC

Ad Set Performance – Age Group 25–35

Link Clicks: 524

Cost Per Link Click: ₹0.58

CTR (Click-Through Rate): 1.48%

Insight:

Higher CTR indicating better engagement quality Slightly lower CPC compared to younger age group

Meta Traffic Ad Performance Report

Platform: Meta Ads

Campaign Objective: Traffic

Ad Structure: 2 Ad Sets with different age group targetingResult / Outcome

Generated 1,378 website visits at a very low average CPC

Successfully tested traffic performance across two age groups

Age group 25–35 showed higher engagement quality, while 18–24 delivered higher volume

Campaign achieved efficient traffic delivery within a controlled budget

With 2 AD Sets With Different Age Group Targeting

Engagement AD

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Key Performance Indicators (KPIs)

Reach: 18,852

Impressions: 24,040

Clicks (All): 191

Cost Per Click (CPC): ₹2.31 Total Amount Spent: ₹440.96

Meta Ad Performance Report

Platform: Meta Ads

Campaign Name: SuperAzents Engagement AD Ad Set Name: New Engagement Ad Set

Ad Name: Super AZents Grp 6 Engagement Ad Ad Account: Sanjeev Business 1

Ad Schedule: 20 Aug 2025 – 23 Aug 2025

Result / Outcome

Achieved strong engagement reach within a low budget

Maintained a highly cost-effective CPC of ₹2.31

Successfully generated clicks and visibility for brand engagement

Campaign delivered efficient performance suitable for awareness and engagement objectives

Sales Ad

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Key Performance Indicators (KPIs) Total

Amount Spent: ₹703.89

Reach: 5,909

Frequency: 1.17

Meta Sales Ad Performance Report

Platform: Meta Ads

Campaign Objective: Sales

Ad Type: Conversion / Sales Ad

Platform & Delivery Insights

Majority of reach delivered via Instagram Secondary exposure through Facebook

Ads shown across mobile and desktop devices

Low frequency ensured minimal ad fatigue

Result / Outcome

Achieved effective sales-focused reach within a controlled budget Maintained optimal frequency, ensuring users were not overexposed Delivered strong brand visibility aligned with conversion objectives

Campaign built a solid foundation for scaling future sales ads

Second Sales AD

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Key Performance Indicators (KPIs)

Website Purchases: 1
Amount Spent: ₹566.82
Reach: 6,268

Meta Sales Ad Performance Report (Second Sales Campaign)

Platform: Meta Ads

Campaign Objective: Sales / Website Purchases Ad Type: Conversion (Sales Ad)

Result / Outcome

Successfully generated a website purchase through Meta Ads

Achieved sales conversion within a controlled budget

Demonstrated effective audience targeting and purchase intent

Campaign validated Meta Ads as a viable channel for driving website sales

Platform & Delivery Insights

Majority of reach and results generated through Instagram

Additional delivery across Facebook placements

Ads delivered on mobile and desktop devices

Clear spike in activity during the campaign period, indicating purchase intent

Google ADS

Google Search Ads Campaign – AI Software Development Lead Generation

Campaign Objective

This Google Search Ads campaign was created to generate high-quality leads for AI software development services. The objective was to reach businesses actively searching for AI solutions and convert their interest into qualified inquiries through a highly targeted search strategy.

Campaign Strategy

  • Launched a Google Search Campaign targeting high-intent AI-related keywords.
  • Focused on users searching for AI software development, custom AI solutions, and enterprise AI services.
  • Optimized keyword bidding and ad copy to improve click-through rates while maintaining a competitive cost-per-click.
  • Directed users to a conversion-focused landing page designed to encourage inquiries and lead submissions.

Campaign Results

  • 188 Clicks
  • Average CPC: ₹6.78
  • Total Ad Spend: ₹1.28K
  • 3 Qualified Leads Generated

Outcome

The campaign successfully attracted highly relevant search traffic from businesses actively looking for AI development services. With 188 targeted clicks, a competitive ₹6.78 average CPC, and 4 qualified leads, the campaign demonstrated strong search intent and effective lead generation. By combining targeted keyword selection, optimized bidding, and a conversion-focused landing page, the campaign delivered quality business inquiries while maintaining cost-efficient advertising performance.

Objective

For this campaign, a Manual CPC (Cost-Per-Click) bidding strategy was implemented to maintain complete control over keyword bids and maximize budget efficiency. Instead of relying on automated bidding, each keyword was assigned an individual bid based on its search intent, competition, and performance.

Strategy

  • Used Manual CPC bidding to control the maximum bid for every keyword.
  • Assigned higher bids to high-intent keywords such as “AI solutions company” and “AI development” to improve visibility for valuable searches.
  • Reduced bids on lower-performing or highly competitive keywords to optimize overall campaign spend.
  • Continuously monitored keyword performance, CTR, CPC, and conversions to make bid adjustments based on real-time data.
  • Prioritized search terms with strong commercial intent to increase the likelihood of generating qualified leads.

Benefits of Manual Bidding

  • Greater control over advertising costs.
  • Ability to optimize bids at the keyword level.
  • Improved budget allocation toward high-performing keywords.
  • Better flexibility to react to market competition and search trends.
  • Enhanced efficiency in generating quality traffic while maintaining a competitive cost per click.

Result

By using a manual keyword bidding strategy, the campaign maintained an average CPC of ₹6.78 while attracting 188 highly relevant clicks and generating 4 qualified leads. This approach ensured that the advertising budget was focused on the most valuable search queries, resulting in efficient lead generation and improved return on ad spend.

Landing Page

https://agency.zensta.in/custom-ai-tool-development

Open to New Opportunities

I am currently exploring opportunities in Performance Marketing where I can contribute through strategic campaign management, data-driven decision-making, and continuous optimization.

Location: India
Role: Performance Marketing Specialist
Availability: Open to Full-Time Opportunities