Performance Marketing Specialist with Experience in Google Ads, Meta Ads & Analytics.
Helping businesses scale through strategic Google Ads, Meta Ads, conversion tracking, and continuous optimization.
Hello, I’m Sahil, a Performance Marketing Specialist with extensive experience managing and optimizing digital advertising campaigns across Google Ads and Meta Ads.
Throughout my career, I have worked on lead generation and performance campaigns for businesses across different industries, focusing on maximizing ROI, improving conversion rates, and delivering measurable results through data-driven strategies.
Key Stats
₹1 Lakh + Ad Spend Managed
400+ Leads Generated
60+ Campaigns Optimized
Google Ads & Meta Ads Expert
Cross-Industry Experience
Worked with clients across industries including:
- Real Estate
- Healthcare
- Education
- E-commerce
- Local Businesses
- Choreographers and Event Planners
Skills Section
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- Linkedin Ads
- Amazon/Flipkart ADs
- Lead Generation Campaigns
- Conversion Tracking (GA4, GTM, Meta Pixel)
- Campaign Optimization & Scaling
- Audience Research & Remarketing
- Performance Reporting & Analytics
- A/B Testing & Landing Page Optimization
- CRM Automations For Campaigns
Meta AD Campaigns
Campaign Performance Showcase
Meta Campaigns for Nritya Avvishkar and Nritya Jeevan
₹57,000 + Meta Ads Spend Managed (And Growing)
Over the course of managing this account, I have successfully overseen and optimized ₹57,000 in Meta advertising spend, with campaigns continuing to scale based on performance and business objectives.
My responsibilities included:
- Strategic campaign planning and execution
- Budget allocation and scaling
- Audience segmentation and targeting
- Creative performance analysis
- Lead generation optimization
- Continuous A/B testing
- Performance monitoring and reporting
- Cost-per-result and ROI improvement
By leveraging data-driven decisions and ongoing optimization, I ensured efficient budget utilization while maintaining campaign performance and supporting long-term growth.
Leads AD
Objective
Generate qualified leads for a Dance Academy using Meta Ads (Facebook & Instagram) while maintaining cost efficiency and maximizing reach.
Campaign Strategy
- Designed and launched lead generation campaigns across Facebook and Instagram.
- Created platform-specific creatives for Feed, Stories, and Reels placements.
- Optimized campaigns using Meta’s Advantage+ placements.
- Focused on increasing inquiries through instant lead forms.
- Continuously monitored campaign performance and audience insights.
Campaign Results
- Leads Generated: 70
- Amount Spent: ₹2,044
- Reach: 30,716 users
- Average Cost Per Lead: ~₹29
- Primary Objective: Lead Form Submissions
Audience Insights
Performance data revealed that:
- Women contributed 73% of total leads (51 leads).
- Men contributed 27% of total leads (19 leads).
- The highest-performing age group was 25–34 years, followed by 18–24 years.
- Female audiences delivered better cost efficiency compared to male audiences.
Responsibilities
✔ Campaign Planning & Setup
✔ Audience Targeting & Segmentation
✔ Creative Design Coordination
✔ Meta Lead Form Optimization
✔ Performance Monitoring & Reporting
✔ Budget Optimization
✔ Placement Optimization Across Facebook & Instagram
Key Takeaway
Successfully executed a cost-effective Meta Ads campaign that generated consistent leads while identifying the highest-performing demographic segments, enabling more data-driven optimization for future campaigns.
Lead AD
Workshop Lead Generation Campaign
Objective: Generate registrations for a workshop through Meta Ads.
What I Did:
- Created and optimized the lead generation campaign.
- Targeted relevant audiences and improved ad messaging.
- Monitored performance and optimized for better conversions.
Results:
- 22 Leads Generated
- ₹1,715.20 Ad Spend
- ₹77.96 Cost Per Lead
Impact: Successfully generated qualified workshop leads while maintaining a cost-effective acquisition strategy.
Lead Generation Campaign
Objective: Increase lead volume at a lower cost.
What I Did:
- Built a dedicated Meta lead campaign with optimized targeting.
- Improved creatives and lead form experience.
- Continuously analyzed and adjusted campaign performance.
Results:
- 29 Leads Generated
- ₹1,104.75 Ad Spend
- ₹38.09 Cost Per Lead
Impact: Achieved a lower cost per lead and increased overall campaign efficiency, generating more leads with a smaller budget.
Garba Event Lead Generation Campaign
Objective: Generate registrations and inquiries for a Garba event through Meta Ads.
What I Did:
- Created and optimized a Click-to-WhatsApp campaign.
- Targeted relevant local audiences interested in Garba and cultural events.
- Monitored campaign performance and optimized for lower cost per conversation.
Results:
- 129 Messaging Conversations Generated
- ₹1,530.66 Ad Spend
- ₹11.87 Cost Per Conversation
Impact: Successfully generated a high volume of qualified inquiries while maintaining an extremely cost-effective acquisition strategy, maximizing engagement and event registrations.
Creative
Garba Crash Course 2025 Lead Generation Campaign
Objective: Generate inquiries and registrations for the Garba Crash Course 2025 through Meta Ads.
What I Did:
- Created and optimized a Click-to-WhatsApp campaign for the crash course.
- Targeted audiences interested in Garba, dance classes, and festive activities.
- Continuously monitored campaign performance and optimized for lower conversation costs.
Results:
- 79 Messaging Conversations Generated
- ₹1,576.39 Ad Spend
- ₹19.95 Cost Per Conversation
Impact: Successfully generated qualified leads for the Garba Crash Course while maintaining an efficient acquisition cost, helping increase registrations and audience engagement.
Creative
Dubai Garba Lead Generation Campaign
Objective: Generate registrations and qualified leads for Dubai Garba workshops through Meta Lead Ads.
What I Did:
- Created and optimized Meta Lead Generation campaigns for the Dubai audience.
- Targeted key locations in the UAE including Al Karama, Al Satwa, Bur Dubai, Deira, and Mankhool.
- Designed localized creatives and messaging to attract the Indian community interested in Garba.
- Continuously monitored campaign performance and optimized for better lead quality and lower acquisition costs.
Results:
- 21 Meta Leads Generated
- ₹1,503.78 Ad Spend
- ₹71.61 Cost Per Lead
Impact: Successfully generated qualified leads from the UAE market while maintaining cost-efficient acquisition, helping expand the brand’s reach and increase registrations for the Dubai Garba program.
Reach AD
Key Performance Indicators (KPIs)
Reach: 799,017
Cost Per Result: ₹3.20
Total Amount Spent: ₹2,556.53
Meta Reach Ad Performance Report
Platform: Meta Ads
Campaign Objective: Reach
Ad Type: Reach Ad
Ad Duration: August Campaign Period
Result / Outcome
Successfully reached nearly 8 lakh users within a controlled budget Achieved cost-efficient reach at ₹3.20 per result
Strong visibility and brand exposure across Meta platforms Campaign effectively met awareness and reach objectives
Platform Performance Breakdown
Majority of reach and results generated through Instagram
Secondary reach contribution from Facebook
Minimal reach from other placements (Threads, Audience Network, Messenger, WhatsApp)
Ads delivered across mobile and desktop devices
Traffic AD
Overall Performance
Ad Set Performance – Age Group 18–24
Ad Set Performance – Age Group 25–35
Overall Campaign Performance
Link Clicks: 1,378
Cost Per Link Click: ₹0.59 Total Amount Spent: ₹811.31
Ad Set Performance – Age Group 18–24
Link Clicks: 854
Cost Per Link Click: ₹0.59
CTR (Click-Through Rate): 0.93%
Insight:
Strong traffic volume from younger audience Consistent cost efficiency with stable CPC
Ad Set Performance – Age Group 25–35
Link Clicks: 524
Cost Per Link Click: ₹0.58
CTR (Click-Through Rate): 1.48%
Insight:
Higher CTR indicating better engagement quality Slightly lower CPC compared to younger age group
Meta Traffic Ad Performance Report
Platform: Meta Ads
Campaign Objective: Traffic
Ad Structure: 2 Ad Sets with different age group targetingResult / Outcome
Generated 1,378 website visits at a very low average CPC
Successfully tested traffic performance across two age groups
Age group 25–35 showed higher engagement quality, while 18–24 delivered higher volume
Campaign achieved efficient traffic delivery within a controlled budget
With 2 AD Sets With Different Age Group Targeting
Engagement AD
Key Performance Indicators (KPIs)
Reach: 18,852
Impressions: 24,040
Clicks (All): 191
Cost Per Click (CPC): ₹2.31 Total Amount Spent: ₹440.96
Meta Ad Performance Report
Platform: Meta Ads
Campaign Name: SuperAzents Engagement AD Ad Set Name: New Engagement Ad Set
Ad Name: Super AZents Grp 6 Engagement Ad Ad Account: Sanjeev Business 1
Ad Schedule: 20 Aug 2025 – 23 Aug 2025
Result / Outcome
Achieved strong engagement reach within a low budget
Maintained a highly cost-effective CPC of ₹2.31
Successfully generated clicks and visibility for brand engagement
Campaign delivered efficient performance suitable for awareness and engagement objectives
Sales Ad
Key Performance Indicators (KPIs) Total
Amount Spent: ₹703.89
Reach: 5,909
Frequency: 1.17
Meta Sales Ad Performance Report
Platform: Meta Ads
Campaign Objective: Sales
Ad Type: Conversion / Sales Ad
Platform & Delivery Insights
Majority of reach delivered via Instagram Secondary exposure through Facebook
Ads shown across mobile and desktop devices
Low frequency ensured minimal ad fatigue
Result / Outcome
Achieved effective sales-focused reach within a controlled budget Maintained optimal frequency, ensuring users were not overexposed Delivered strong brand visibility aligned with conversion objectives
Campaign built a solid foundation for scaling future sales ads
Second Sales AD
Key Performance Indicators (KPIs)
Website Purchases: 1
Amount Spent: ₹566.82
Reach: 6,268
Meta Sales Ad Performance Report (Second Sales Campaign)
Platform: Meta Ads
Campaign Objective: Sales / Website Purchases Ad Type: Conversion (Sales Ad)
Result / Outcome
Successfully generated a website purchase through Meta Ads
Achieved sales conversion within a controlled budget
Demonstrated effective audience targeting and purchase intent
Campaign validated Meta Ads as a viable channel for driving website sales
Platform & Delivery Insights
Majority of reach and results generated through Instagram
Additional delivery across Facebook placements
Ads delivered on mobile and desktop devices
Clear spike in activity during the campaign period, indicating purchase intent
Open to New Opportunities
I am currently exploring opportunities in Performance Marketing where I can contribute through strategic campaign management, data-driven decision-making, and continuous optimization.
Location: India
Role: Performance Marketing Specialist
Availability: Open to Full-Time Opportunities